The 2024 Denim Trends Report for Women
Denim has long been a staple in the wardrobe of women of all ages, but as we mature, our style evolves. In 2024, the denim trends for women reflect a blend of timeless classics and modern twists, offering a plethora of options to suit every taste and preference. Whether you prefer the comfort of your favorite jeans or are looking to experiment with new styles, my denim trend report will guide you through the latest denim trends tailored specifically for the sophisticated woman over 40.
Sustainable Denim
In recent years, there has been a significant shift towards sustainability in fashion, and denim is no exception. Women are becoming increasingly conscious of the environmental impact of their clothing choices, leading to a rise in demand for sustainable denim options. Look for brands that prioritize eco-friendly materials, such as organic cotton or recycled denim, and employ ethical manufacturing practices. Investing in high-quality, durable denim pieces not only reduces your carbon footprint but also ensures longevity in your wardrobe.
My favorite brands for sustainable denim are:
Tried and true Levis is now creating jeans and other pieces made partially with recycled viscose. Last year they made the iconic 501s with Circulose, a recycled textile viscose from Renewcell, the world’s first commercial-scale textile-to-textile mill. Renewcell takes clothing and fabric scraps and turns them into next season’s clothing.
Next up is Mavi. They work to reduce its environmental impact by cutting down on energy and water consumption in its production processes. Its denim often combines cotton and sustainable fibers like Tencel. The Molly Classic Bootcut is an excellent everyday denim jean that you will have for years to come.
Everlane provides a diverse range of jeans tailored to suit every body type, prioritizing production with factories that utilize recycled water and renewable energy. Among their standout styles, The Original Cheeky Jean stands as a favorite. Available in six distinct washes, two inseam lengths, and spanning sizes 23 to 35, it epitomizes versatility and inclusivity.
Triarchy is a smart addition to your sustainable denim collection, thanks to its utilization of low-carbon, next-generation fibers designed to biodegrade naturally in less than two years. Triarchy’s Ms. Onassis High Rise Wide-Leg Jeans are simply perfection. And this cut is so flattering for just about anyone, elongating the legs and balancing outs hips for those of us who are hippy.
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Classic Silhouettes
While trends come and go, classic denim silhouettes remain a timeless choice for women over 40. Straight-leg and bootcut jeans continue to reign supreme, offering a flattering fit that complements a variety of body shapes. Opt for mid-rise or high-rise styles for added comfort and support, and choose darker washes for a polished look that transitions seamlessly from day to night. Pair with a crisp white shirt or a tailored blazer for an effortlessly chic ensemble.
One of my go-to brands is AG Jeans who remains steadfast in its commitment to crafting products that embody the true essence of denim, emphasizing craftsmanship, impeccable fit, and innovative fabrics. With our in-house model, we stay abreast of the latest advancements in the industry, ensuring that our processes remain eco-conscious, transparent, and revolutionary in their approach to production.Made from a cotton/elastane blend, providing a bit of stretch, are my favorite Mari high-rise straight leg jeans in an AG-ed™ medium blue wash with a 14-year fade. Whiskering and hits of distressing at the pockets and hems create a naturally lived-in character. This style features a flattering high-rise waist and fits easy around the hips, complete with straight legs and subtle slim leg openings.
The brand I wear the most of is Wit and Wisdom. They are beyond comfortable, providing the right amount of stretch at a super affordable price. Their most expensive jean is $88, with many being $78 and are often on sale. Known for their patented Ab Solution Technology, these jeans are the perfect fit for women who tend to carry weight in their midsection or have noticed some fluffing in that area due to perimenopause, like me, or menopause. I am loving their Barely Boot Straight Leg jean and their Ab Solution Skyrise Raw Hem High Waist Stretch Bootcut jeans for spring and summer. The waist is super stretchy but holds you on, allowing you to breathe and move easily.
Another favorite for denim, and always a classic cut, is Veronica Beard. Now, these jeans will set you back a bit BUT I promise you they are worth every penny. And when you invest in a classic cut, you will have them for years to come, making your cost per use much less over time. The Beverly Skinny Flare is a classic cut featuring a high-rise waist that is fitted through the hips and thighs with a subtle flared leg. Available in multiple rinses, white and black. If you tend to carry your weight in your hips and thighs, I would recommend Veronica Beard’s Mia Pleated Wide Leg Jean. The Mia is a mid-rise, wide-leg jean with a relaxed fit. Pleats at the waist give a tailored feel. They wear more like a trouser jean, which I absolutely love. The Mia is a versatile jean that can go from work to a night out on the town.
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Denim Dresses
In 2024, denim extends beyond just jeans, with denim dresses emerging as versatile wardrobe staples for women. Embrace the ease and simplicity of a denim dress, whether it’s a classic shirt dress or a feminine wrap style. Add a statement belt or accessorize with bold jewelry to elevate the look and make a stylish statement.
The Evelyn Chambray Dress is a casual but elegant denim dress that will have you feeling polished. Made from 100% cotton chambray that gets softer over time, the Evelyn dress just gets better and better. A classic staple to any great wardrobe, this chambray dress features a neat polo collar, button-down placket, two chest patch pockets, functional slash pockets, self-tied belt and inner tabs for easy sleeve rolling. In an ultra-versatile medium wash, this throw-on-and-go piece is the definition of effortless chic. It does run on the large size, so it is recommended to size down.
Looking for something a bit more budget conscious? Let’s talk about Tuckernuck’s Callahan Chambray Dress with its ruffled hem. A little bit sweet but 100% chic, the Callahan Dress perfectly merges classic and trendy. A play on the closet staple shirt dress, this mini features a swing body and ruffle hem with a button-up half placket front. A season-less, throw-on-and-go style, we are pairing it with sneakers for running around town during the day, and switching to espadrilles for dinner with friends.
This dark wash denim dress if perfect for workwear or a casual warm weather day. A true blue essential, this belted chambray shirtdress is truly one and done – just cinch and go.
Now if you’re looking to make a statement with a denim dress, then this Alice and Olivia Miranda Denim Maxi Dress is going to be a show stopper. This shirtdress highlights a dynamic tiered skirt and charming cap sleeves. Tailored with a spread collar, this piece features chest flap pockets and a button-front closure. Trust me, this denim dress is about as close to perfection as you can get with a dress.
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Embellishments and Details
For those who like to add a touch of personality to their denim, embellishments and details are key trends to explore in 2024. From embroidered motifs to intricate beadwork, these embellishments lend a unique charm to your denim pieces, elevating them from basic to standout. Look for denim jackets adorned with floral embroidery or jeans featuring delicate lace inserts for a feminine touch that exudes sophistication. Keep the rest of your outfit simple to let the embellishments take center stage.
I recently shared this beautiful rhinestone and pearl denim jacket with you and it has definitely become a fan favorite. The embellishments aren’t overdone. It has some light distressing and gives me 90s vibes. Plus it’s under $50.
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Now, if you prefer a more classic styled jacket with less embellishments but still want to join in on the trend, this Kenzie denim jacket is more of a lady jacket, so on trend, with subtle embellishments. This Pilcro pearl embroidered denim jacket is a node to a classic jacket style with less embellishment. Or perhaps you would prefer some jeans with rhinestones. These Driftwood Royce Afterparty jeans are stunning. They are sure to be the star of any evening. And this Karl Lagerfeld pair is perfect for the women who loves a bit more subtly.
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Relaxed Fit and Comfort
Comfort is paramount, especially for women over 40 who lead active lifestyles. In 2024, relaxed fit denim styles are making a comeback, offering both comfort and style in equal measure. Embrace the laid-back vibe of boyfriend jeans or opt for wide-leg denim trousers for a contemporary twist. Pair with a cozy knit sweater or a flowy blouse for a relaxed yet polished look that’s perfect for everyday wear. Don’t be afraid to experiment with different fits and silhouettes until you find the perfect balance of comfort and style.
My favorite relaxed fit jeans are by far these wide leg Spanx ones. The fit is perfection, giving you control where you need it and flexibility in the leg. For a more straight-leg look, these Everlane relaxed jeans are a good option. Super soft with and made of non-stretch 10 oz organic denim that’s loosely woven with less yarn per inch, so it has an airy softness that typically comes from decades of wear.
Then there are the boyfriend jeans, the loosest fit of all. These J.Jill boyfriend jeans are a bestseller thanks to a slimmer fit. Designed with a cotton-rich blend for softness and a touch of stretch for added comfort, they feel great and hold their shape. Rolled cuffs can be adjusted to your desired height.
And if you’re feeling you want a splurge worthy pair that will make you swoon, these Frank & Eileen Derry jeans will do just that- dreamy soft, slim-straight, elongating—Derry is it! Designed to sit just below your natural waist with a slim-straight fit and ankle length. Size up one as these tend to run small.
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The denim trends for women in 2024 offer a perfect blend of timeless elegance and modern sophistication. From sustainable denim options to classic silhouettes and statement options, there’s something for every style preference and occasion. While a rhinestone pair of denim jeans may not be your thing, think about a slightly embellished denim jacket instead and how that can add an extra touch of class to your outfit. Whatever your preference, there is something for everyone today as the denim market has expanded to offer an array of options to meet all styles.
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